About the MyPick Program
The MyPick logo is your assurance that Farmers’ Markets Ontario has visited the grower’s farm and has verified that what the grower is selling is produced on his or her farm. Shoppers then know, they’re buying directly from the farmer — and are doing their part to ensure the future of local agriculture and the local economy.
The MyPick verification program grew out of a real need. Shoppers at Ontario farmers’ markets often thought they were buying directly from local farmers when in fact they were buying from resellers. They had no way of knowing which vendors were which.
Thanks to the MyPick verification program from Farmers’ Markets Ontario, now they do. When you see a vendor displaying a MyPick sign, you can be sure you’re getting just–picked freshness from the grower’s own farm, and are helping support local agriculture.
And what does MyPick mean to local farmers? The program helps level the playing field for family farmers trying to compete with resellers who try to pass off lesser quality food terminal sell–offs as just-picked, farm–fresh food. Shoppers come to farmers’ markets to buy from genuine farmers. Now they’ll know who they are.