Making your market a credible and reliable source of locally grown, raised and produced food

Farmers’ Markets Ontario produced the following five videos to assist Ontario markets and their vendors identify customer expectations and explore authenticity through farm, farmer and product identification, signage and promotion.

  Read the official news release.

The Consumer’s Guide To Finding The Farmer At Your Market

Consumers want to buy farm-fresh products from local farmers.  This video provides shoppers with tips to identify farmers at markets.

How Farmers’ Markets Can Ensure Farmer & Vendor Authenticity

Markets are doing a great job addressing authenticity. This video highlights some of the best tips and tools.

The MyPick Verified Local Farmer Brand

Farmers Markets Ontario introduced the MyPick Verified Local Farmer Brand in 2009 to promote farmers and inform consumers.  This video profiles the brand’s benefits and explains the verification process.

Regulatory Requirements for Produce Sold in Ontario

Ontario Regulation 110/11 sets out the requirements for retail display sign, labeling and advertising for produce.  This video outlines the requirements and demonstrates what they look like. For more information:

Foods of Plant Origin – Inspection Programs

Food Labelling for Industry

 Best Practices & Success Stories

Ontario markets have had success identifying farmer and farm products at market. This video outlines some best practices and success stories.