2026 Shared Cost Program: Information for Applicants
A partnership between Farmers’ Markets Ontario and the Ontario Federation of Agriculture

About the Program
Based on the success of the Shared Cost Program in 2024 and 2025, Farmers’ Markets Ontario is proud to announce the third year of our partnership with the Ontario Federation of Agriculture (OFA). The goal remains the same: supporting marketing and advertising projects that promote Ontario farmers at farmers’ markets across the province.
The OFA is contributing $50,000 to this program. When matched by participating member markets, this investment will generate well over $300,000 in province-wide promotional activity supporting Ontario farmers.
- FMO member markets that are in Good Standing
- The incorporated or unincorporated association, or not-for-profit/non-profit corporation that operates the market — one application per organization
- Markets that received funding in 2024 and/or 2025 are eligible to apply again
Overall goal: To promote and support the farmers who grow or produce what they sell at Ontario’s farmers’ markets.
The following activities and expenses are eligible for funding:
- Paid social media advertising (Facebook, Instagram, TikTok — boosted posts and paid ad campaigns)
- Digital display advertising and Google Ads
- Radio advertising spots
- Newspaper and magazine advertising
- Professionally printed signage, banners, and posters for use at the market
- Branded market canopies and tent signage that will be used to promote farmers at the market
- E-newsletter production and distribution costs
- Photography or videography to support any of the above activities
- Point-of-sale materials that prominently feature one or more OFA member farmers
- Equipment, hardware, and general market supplies (other than branded canopies as described above)
- Salaries and administration fees
- Travel and meal expenses
- Costs associated with organizing or running market events or festivals
As a condition of funding, all approved applicants must:
- Include OFA and FMO logos on all funded materials (logos provided upon approval)
- Use #SupportLocalOntario across all funded social and digital content
- Extend a warm invitation to local OFA Board Members and Member Services
Representatives to attend your market and participate in any activities related to the program
A list of OFA Board Directors and Member Services Reps is available at ofa.on.ca.
We strongly encourage applicants to stack this funding with other sources — municipal grants, BIA funding, Tourism funding, and other provincial programs. Stacking stretches your project’s total impact and can strengthen your application. Applicants must disclose all other sources of funding for the project on their application.
To receive the remaining 25% of your grant, you must submit a Final Report by November 14, 2026 (or earlier — we encourage early submission). The report must include:
- A narrative summary of what was done and how it went
- Total actual project expenses and a statement of spending
- Copies of receipts (may be requested by FMO if not included)
- Number of OFA member vendors/farmers currently selling at your market
- Social media reach: platforms used, estimated impressions, follower count change (if applicable)
- Advertising reach: estimated audience for print, radio, or digital ads
- Market impact: any observed or estimated change in attendance, vendor sales, or market profile
- One or two photos or examples of funded promotional materials
Applications are reviewed on a rolling basis — you do not need to wait until the deadline to be approved. Submitting early means earlier approval, earlier payment, and more time to run your campaign.
Applications open
April 28, 2026Application deadline
May 30, 2026
Spending cutoff
October 12, 2026Final reports due
November 14, 2026