About the MyPick® Verified Local Farmer program

The MyPick logo is your assurance that Farmers’ Markets Ontario has visited the grower’s farm and has verified not only that the farm itself is “local” but that what the grower is selling is produced on his or her farm.
You know you’re buying directly from the farmer — and are doing your part to ensure the future of agriculture in your area.

What does the MyPick Verified Local Farmer logo mean to shoppers?

The MyPick verification program grew out of a real need. Shoppers at Ontario farmers’ markets often thought they were buying directly from local farmers when in fact they were buying from resellers. They had no way of knowing which vendors were which.

Now they do, thanks to the MyPick verification program from Farmers’ Markets Ontario. Now, when you see a vendor displaying a MyPick sign, you can be sure you’re getting just–picked freshness from the grower’s own farm, and are helping support local agriculture.

What does MyPick mean to authentic local farmers?

The MyPick logo helps level the playing field for family farmers trying to compete with resellers who try to pass off cheap food terminal sell–offs as just-picked, farm–fresh food. Shoppers come to farmers’ markets to buy from genuine farmers. Now they’ll know who they are.



  • To show your support for local agriculture.

  • To help preserve local farmland for future generations.

  • To enjoy local produce and flowers at peak freshness in season.

  • To buy food bred for flavour, not for uniform size or its ability to withstand the rigours of long-distance travel.

  • To ask about what you’re buying with the person who grew it, like how it was grown and whether or not it’s ready to eat.

  • To get tips on how to prepare your food.

  • To keep your money in your community and stimulate the local economy.

  • To reduce your carbon footprint.

  • To help farmers keep farming.

  • To connect with the people who grow your food.