Branding and Marketing Ontario Foods - presented by Gayle Labuz, OMAFRA at the 2008 Annual Networking Symposium, Brock University, St. Catharines, February 20, 2008.

Pick Ontario Freshness strategy is based on findings from extensive research conducted in 2006.

2007 Advertising & Awareness Tracking Study Highlights
1,736 internet interviews conducted and identified as the "principal grocery shopper in each household with primary or shared responsbility for food shopping."

The Ontario Ministry of Agriculture, Food and Rural Affairs examined the opportunities and challenges in the branding of Ontario grown, produced or processed foods at both the retail and foodservice level through extensive research held in 2006.

Click on the title to see the Executive Summary of the 2006 Shopper Profile completed for Farmers' Markets Ontario by Jayeff Partners.

James Farrar
President & Managing Partner
JAYEFF PARTNERS, division of Fitting Group Inc.
Office Location & Courier Address: Unit # 6, 76 Main Street West, Grimsby, ON, L3M 1R6, Canada
Direct Dial: (905) 945-6791 Fax: (905) 945-5767
Email:  james@jayeffpartners.ca
Mailing Address: P. O. Box 175, Grimsby, ON, L3M 4G3